FREE Help For Small Business Owners

Category: News

  • “How Often Should I Advertise My Business?”

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    joycewallace
    in ,

    “How Often Should I Advertise My Business?” This is one of the top 10 questions that I get asked by handymen, plumbers, electricians, roofers, carpet cleaners, painters, lawn care people, kitchen or bathroom remodelers, fence guys, HVAC, pest control and janitorial or cleaning services e-v-e-r-y week of the year. Multiple times. If you own a…

  • What Do Homeowners Want?

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    joycewallace
    in

    What Do Local Homeowners Want? Every Local Homeowner Wants Information! What do Local Homeowners want? Local Homeowners want to be able to see, as clearly as possible, “WHO” they can get to help them when they want to install a new ceiling fan, paint a room a different color, add a privacy fence, cut their…

  • How To Find Your “Honey Hole” of Customers!

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    joycewallace
    in

    Every good fisherman has a secret “Honey Hole” that they can go to when they really want to catch a good “mess of fish.” Years ago, I often enjoyed trying “NEW” fishing spots… but they did not always result in a cooler full of fish.  So, after a couple of disappointing, unproducting days on the…

  • How Often Should You Advertise?

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    by

    joycewallace
    in

    How Often Should You Advertise? How Often Should You Advertise? I was told by an advertising saleswoman that customers need to see an advertisement seven times before it is effective. Very convenient for her commission, huh? I have heard variants of the “advertising rule of 7” quite a few times since, but I have never…