From Bricks to Clicks: Harnessing Social Media for Home Builders and Remodelers | Understanding Social Media and ROI

June 26, 2023

As we stand firmly in the digital age, traditional marketing methods are making way for more dynamic, interactive, and measurable strategies. The advent of social media has altered the landscape for industries across the board, including the world of home building and remodeling. The statistics supporting this shift are staggering. As of 2023, there are nearly 4.4 billion social media users worldwide, with users spending an average of 2.5 hours per day on these platforms. With such impressive figures, home builders and remodelers are presented with a unique opportunity to connect with their target audience.

Showcasing Work and Talent Through Visuals

Platforms like Instagram and Pinterest, which thrive on visual content, are perfect for home builders and remodelers to showcase their work. A survey by the National Association of Home Builders found that 90% of home buyers searched online during their home-buying process. Providing high-quality visuals of your projects can draw these potential clients, as 65% of people are visual learners, according to the Social Science Research Network.

Building Brand Identity and Reputation

Creating a strong brand identity on social media platforms can significantly influence your audience’s perception of your contractor business. A study by

Sprout Social found that 64% of consumers want brands to connect with them. By consistently sharing valuable content related to your work, ethics, and values, you can reach this consumer base looking for reliable and engaging brands.

Engaging with Potential Clients

One of the most powerful aspects of social media for home builders and remodelers is its ability to foster direct engagement with potential clients.

Research from HubSpot indicates that brands who engage on social media channels enjoy higher lead generation results as well as loyalty from their customers resulting in shared posts and referrals. Platforms such as Facebook and Instagram offer features like live Q&A sessions, polls, and surveys, providing real-time interaction that can significantly boost customer engagement.

Boosting Website Traffic and SEO

Social media can be a potent tool for driving traffic to your website and enhancing your SEO. A study by Shareaholic shows that social media drives 31% of all referral traffic. By sharing blog posts and updates that link back to your website, you can channel this traffic and improve your search engine rankings.

Cost-Effective Marketing and ROI Tracking

The cost-effectiveness of social media marketing stands unmatched. On average, the cost per thousand impressions (CPM) on social media can be as low as $2.50, making it a more affordable choice compared to traditional marketing channels. Platforms like Facebook and Instagram also offer comprehensive ad performance insights, allowing businesses to track their return on investment (ROI) accurately.

According to a report by DataBox, 92% of marketers reported that social media has helped increase exposure, while 80% saw a rise in traffic. Furthermore, HubSpot found that marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Staying Ahead of the Competition

Social media offers valuable insights into competitors’ activities and industry trends. According to eMarketer, 42% of businesses use social listening tools to stay ahead of the competition. By staying informed and understanding market trends, you can ensure your offerings remain unique and appealing.

Finally, integrating social media into your business strategy isn’t just a good idea—it’s a necessity in today’s digital landscape. With comprehensive insights and measurable ROI, social media is an invaluable tool for home builders and remodelers seeking to expand their reach, engage their audience, and grow their businesses.

To your success!

P.S. If you’d like to see how your social media efforts compare to your competitor’s, visit this link for a “report card” created especially for you. https://getmorelocal.repgrader.com/remodeler