Month: June 2017

  • How To Find Your “Honey Hole” of Customers!

    Every good fisherman has a secret “Honey Hole” that they can go to when they really want to catch a good “mess of fish.” Years ago, I often enjoyed trying “NEW” fishing spots… but they did not always result in a cooler full of fish.  So, after a couple of disappointing, unproducting days on the…

  • How Often Should You Advertise?

    How Often Should You Advertise? How Often Should You Advertise? I was told by an advertising saleswoman that customers need to see an advertisement seven times before it is effective. Very convenient for her commission, huh? I have heard variants of the “advertising rule of 7” quite a few times since, but I have never…